Why Pay Per Click?
Pay Per Click (PPC) search engine marketing is a seriously valuable tool. PPC allows you to be in front of potential customers when they are searching for your products or services. The best bit is you only pay when they click on your ad.
That’s not all though, you can target the people that you want to see your ads. Let’s say you want more work locally, you can have your ads show only to people who are within a 15 mile radius of your business.
Perhaps you business is seasonal… Let’s say you own a pest control company, during the summer more people are going to have problems with wasps, so you can run a wasp related campaign during summer and focus on other parts of your business during the winter.
DO PEOPLE CLICK
ON PAID SEARCH ENGINE RESULTS?
Put simply, yes they do! The likes of google make a fortune from paid ads from a small business like yourself using them to advertise. But you should not resent them for this, they provide possibly one of the worlds best ways to get in front of an unlimited range of people that are looking for your services. Google works hard to make your ads work well for you, more often than not these days, the first 4 or 5 top results are paid ads and a majority of people wouldn’t even notice they are ads. Even if they did, most people don’t care as long as its what they are looking for!
PPC PUT SIMPLY
SOME COMMON QUESTIONS ANSWERED
HOW WILL PPC WORK FOR MY BUSINESS?
We use PPC to drive traffic to your website when people search for the services or products that you offer.
We set up specific campaigns within your PPC account, each of these will have a range of different ads that are shown to people searching for your keywords based on your businesses services or products.
WHAT IS A KEYWORD?
A keyword is another way of saying search term, these are the terms that people use when searching. Eg. Building company in Essex.
HOW MUCH DO I PAY FOR A CLICK?
It gets a bit complex but put simply, it’s an auction. If a particular search term is valuable and competitive you are likely to pay more per click. There is also Ad relevance that comes into play, if your ad is particularly relevant to that search term, then you will pay less per click. A more relevant ad will pay less to be at the top than a less relevant ad. Making sure your ads are relevant to your keywords will be a huge contributing factor in how far we can stretch your budget.
WHAT IS A LANDING PAGE?
A landing page is the page your potential customers land on when when they click on your ad. You can of course send these clicks to a standard page on your website about that particular product or service. But having optimised landing pages is sure to deliver you much better results. We can tailor these landing pages to match up exactly with what a particular customer is looking for. This is a sure fire way to maximise the conversion rate of each and every click. Which in turn is the difference between 100 clicks turning into 1 customer, or 30 customers (1% conversion rate vs 30% conversion rate) These are actually realistic numbers.
WHAT RESULTS WILL I GET?
We could talk all day about PPC, it’s a truly remarkable tool that when used correctly can deliver some seriously impressive results. All of these results are measurable, nothing is left to chance. To get more information about PPC thats relevant to your business you can give us a call or fill out our enquiry form to get a call back.
TALK TO US
READY TO GET YOUR PROJECT UNDERWAY?