Why are search engines important?
You are no doubt more than aware of what a search engine is, but just in case… In the UK we have two main search engines, Google and Bing, Google having by far the biggest market share.
So why is it important to have your website ranked highly in search engines such as Google and Bing?
Because the people searching have what you might call, “buyer intent”. This means that when someone searches google for the service that you offer, lets say, “Plumber in Maidstone”, you can be pretty sure that person is looking for a Plumber and they live in Maidstone.
So what does this mean?
Well… If you’re a Plumber, and you cover Maidstone, as long as your website is ranking well on the search engine, the potential customer is going to click on your site. If your site answers the questions that they need answered, you will most likely get an enquiry. It’s then down to you or your sales staff to convert that enquiry into a sale, but that shouldn’t be too hard, because this person was looking for your service. It’s like selling cake to a fat kid.