What Makes Social Media Useful?
There’s a good chance that you have social media accounts set up for your business. Perhaps you post on them often, or perhaps you haven’t posted since 2016. We don’t judge.
Social media has become a bit of a dirty (and overused) word in the past few years, but it is what you make of it, from both a personal and business point of view. It’s not good, it’s not bad, it’s just a website, a website that more than half the population (83%) spend a remarkable amount of time on.
However, at its core, it’s just a huge gathering of humans, talking, discussing, laughing and hating… Regardless of what people are doing on social media, it’s still a huge gathering of people, and who buys your products and services? People hopefully! So can social media be an effective marketing tool for your business no matter your industry? Yes! Is it the best marketing tool for every business? No!