Professional Social Media Marketing... Why do you need to get involved?There’s a lot more to social media than meets the eye and let’s face facts 99% of businesses are barely scratching the surface when it comes to maximising the effectiveness of their social media presence.
Webimpress offers bespoke social media solutions to small businesses. All businesses are different and likewise all audiences are different. Have you ever stopped to consider who your business’s audience is? How about, what do I want my latest campaign to achieve? Possibly not!
We work with you to develop a better understanding of your audiences, we set clear and reasonable key performance indicators (KPI’s) and work with you to develop a social media strategy that gets you real, measurable results.
How Does It Work?
Learn About Your Business
Determine Your Goals
Assess your audience
Develop A Strategy
Monitor & Evaluate
Adjust & Repeat
Where Can You Go From Here?
This is where professional Social Media Management (SMM) comes into play. Unless you are a professional digital marketer, the chances are you are unaware of the true power of Social Media. Who can blame you, it literally changes every day, what worked last year probably won’t work this year. It’s constantly evolving, it’s almost a full time job just to keep up with the constant changes. For a small business it’s not really viable to do it all yourself, or realistically have a full time member of staff looking after it.
So back to the original question, is it worth it? The answer is pretty much always a resounding yes! But there are conditions attached… Social media should not be considered a cheap sideline, just because a Facebook account is free, doesn’t mean its going to work straight out of the box and be a cheap little miracle. Does that mean it’s ineffective? No, done right your social media presence will most likely end up being one of the most cost effective, rewarding forms of marketing you have ever done.