Social Media Marketing

Why does your business need professional social media management?

There’s a lot more to social media than meets the eye and let’s face facts 99% of businesses are barely scratching the surface when it comes to maximising the effectiveness of their social media presence.

Webimpress offers bespoke social media solutions to small businesses. All businesses are different and likewise all audiences are different. Have you ever stopped to consider who your business’s audience is? How about, what do I want my latest campaign to achieve? Possibly not!

We work with you to develop a better understanding of your audiences, we set clear and reasonable key performance indicators (KPI’s) and work with you to develop a social media strategy that gets you real, measurable results.

SOCIAL MEDIA

IS IT WORTH THE BOTHER?

Have you dabbled in it and not really seen results? Or perhaps you have been quite active on social media and still not really seen any results? The truth is, just randomly posting content, pictures, videos, statuses and alike are unlikely to deliver any results.

This is where professional Social Media Management (SMM) comes into play. Unless you are a professional digital marketer, the chances are you are unaware of the true power of Social Media. Who can blame you, it literally changes every day, what worked last year probably won’t work this year. It’s constantly evolving, it’s almost a full time job just to keep up with the constant changes. For a small business it’s not really viable to do it all yourself, or realistically have a full time member of staff looking after it.

So back to the original question, is it worth it? The answer is pretty much always a resounding yes! But there are conditions attached… Social media should not be considered a cheap sideline, just because a Facebook account is free, doesn’t mean its going to work straight out of the box and be a cheap little miracle. Does that mean it’s ineffective? No, done right your social media presence will most likely end up being one of the most cost effective, rewarding forms of marketing you have ever done.

PROCESS OVERVIEW

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Learn about your business

We learn what you do, the way your business works and how you can develop on social media.

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Determine your goals

We look at what you are looking to achieve with your social media strategy.

Assess your audience

We work out who you existing customers are, and the new customers you would like to attract.

Develop A Strategy

We take everything we have learned about you and your audience and work out the best strategy.

Monitor & Evaluate

Results should be measurable. We look at what you have achieved, and how we can make improvements.

Adjust & Repeat

With our new knowledge and improved strategy we focus on building on the strategy.

WHICH PLATFORMS

DO WE HAVE TO BE ACTIVE ON THEM ALL?

No, it’s just not realistic!

Every social media platform (Facebook, Twitter, Instagram, Linkedin, Snapchat Pinterest etc.) has different demographics. Each platform has it’s place, but that doesn’t mean that every single one of them should be used. If your target audience is Generation X (1960-1980’s) or baby boomers (1946 – 1964) you would be wasting your efforts on Snapchat with 71% of its users being under 34 years old.

Part of developing a top performing social media strategy would be determining your target audience, and choosing the platforms that would work best for your business. Furthermore there’s a lot more to it than just age, we have to consider how individuals are using their social media accounts, and also the targeting that is available on each of these platforms.

WHICH PLATFORMS ARE OUR CUSTOMERS USING?
  • FACEBOOK 100%
  • TWITTER 90%
  • INSTAGRAM 75%
  • LINKEDIN 50%
  • SNAPCHAT 20%
  • PINTEREST 15%

WHAT’S NEXT?

The more you learn about social media marketing the more exciting it becomes. It actually is genuinely interesting, the potential is virtually limitless and it’s unlike anything the world of marketing has ever seen before. Never before have we been able to target people so accurately, based on anything from an individuals age, relationship status, financial status, right through to whether they are interested in a new conservatory or they have just purchased a new home!

It’s easy to talk all day about the potential and what can be done with SMM, it’s sometimes hard to stay on track. Rather than telling you every thing there is to know here, why not call us for a chat or use our contact form to request more details more specific to you.

TALK TO US

READY TO GET YOUR PROJECT UNDERWAY?